Growing brands through the power of community
About Outspoken Beauty Communities
Outspoken Beauty Communities is the latest offering from beauty broadcaster, Marie Claire columnist, event host and brand consultant Nicola Bonn.
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In 2018, having been a national radio presenter and beauty writer for 15 years, Nicola created the chart-topping beauty and wellbeing podcast Outspoken Beauty. In 2021she built The Outspoken Trialling Panel, a community of now almost 600 beauty lovers who work with brands to test products, create social media content and give honest feedback and testimonials.
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In 2024 Nicola created her first brand community as part of a wider panel project. With repeat purchases, organic social content and recommendations, the results were astonishing.
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Brand communities are authentic and lead to organic and real growth. This is old fashioned influencing for the modern day and it really works.
Laura Dowling Fabü
"The best investment we've made in raising brand awareness and building a loyal new fanbase".
Cassandra Hall La Moñtana Candles
"They were in no way required to share anything about us on their own social media but we have lost count of
the posts, resulting in a huge uptick of followers on Instagram."
The Inkey List
"The founders and retailers were thrilled with the
conversion and ROI and have found truly engaged beauty fanatics coming over to #askINKEY from the Outspoken Beauty platform."
Why Community?
Good, old fashioned customer loyalty shouldn't be underestimated and there is no better way to engage with the people who buy (or are yet to) your products than by creating a tribe or community.
When consumers feel a sense of belonging, respect and recognition they become more invested and are more likely to recommend your brand to their friends and families in an authentic way. (There is no more powerful influencer than the one you know and trust).
Examples of brands that have harnessed the power of community to great effect are Trinny London and the Trinny Tribe, Absolute Collagen and the Absoluters and Refy Beauty. We believe that every brand has the potential to build a strong and engaged community.
Evolving your own community can provide you with increased control and tangible results. Communities can help guide your decisions, enhance your marketing strategy and become your biggest advocates. Members are also more likely to make repeat purchases and become long-term customers and brand friends.
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​How Can We Help?
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Whether you want to learn the basics of building a community, would like us to build and manage one for you, need insights from real beauty consumers or fancy engaging with a tailor made trialling panel, don't hesitate to get in touch.
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Price on appliction
Price on application
Price on application
Price on application
Anything else we can help with?
Nicola is an experienced presenter and event host and has facilitated panel discussions and founder interviews for numerous brands. She also consults on insight projects, marketing/ creative strategy and tone of voice and has worked with Unilever, L'Oreal and more.
Happy Clients
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